• Transforming Ideas Into Action
• Combating Climate Change
• Treating HIV/AIDS & Malaria
• Fighting Childhood Obesity
  • Why Childhood Obesity?
  • Facts about Childhood Obesity
  • President Clinton’s Call to Action
  • Our Approach
  • Healthy Schools Program
  • Industry Initiatives
  • empowerME Movement
  • What We've Accomplished
  • Get Involved
  • 10 Things You Can Do
• Promoting Economic Opportunity
• Creating Sustainable Development in Africa
• Enabling Sustainable Development

empowerME Movement

With nearly one in three children and teens in the United States already overweight or obese, the Alliance for a Healthier Generation is inspiring tweens and teens to take charge of their health.

The Alliance motivates kids to combat the childhood obesity epidemic by joining the empowerME Movement, a "by kids, for kids" initiative inspiring all kids to make healthy behavior changes and to become leaders and advocates for healthy eating and physical activity.

To date, more than two million kids across the country have joined the empowerME Movement and committed to eat better and move more. The Alliance encourages kids to engage each other, get educated and get activated.

Engage

We’re creating messages, informed by kids, which make healthy lifestyles "cool" and encourage kids to join the empowerME Movement.

Educate

We’re developing tools, inspired by kids and parents, which will instill the basic skills for good nutrition and daily physical activity into kids’ lives and homes. Once they learn it they can do it each and every day for the rest of their lives.

Activate

We’re building a platform for youth activism by helping kids tell their stories, identify the hurdles to good health, understand the appropriate tools to make change, and organize with peers to fight the epidemic of childhood obesity.

The Alliance collaborates with leading youth and community organizations including the YMCA, Big Brothers Big Sisters, and Camp Fire USA as well as a national Youth Advisory Board to engage kids and teens to join the movement.

Any young person, ages 8-17, can take charge of their health by visiting empowerme2b.org and making a commitment to healthy living. On the Web site, they can share their stories and find tools and resources to help them on their quest to eating better, moving more and wiping out America’s obesity epidemic.